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As an Always Best Care franchise owner, you'll participate in our National Advertising Program, which will help you expand brand awareness, build recognition and enhance perceptions of Always Best Care among our targeted audiences.

The National Advertising Program is designed to generate leads through a national marketing strategy (including SEO, SEM, pay-per-click, social media, affiliate and other marketing), which in turn will then be distributed to franchises across the country.

The National Advertising Program is developed by a committee of franchisees and an Area Representative in conjunction with Always Best Care corporate marketing department. Always Best Care franchisees may utilize this committee as their conduit to corporate marketing, expressing their views, opinions, ideas and suggestions for creating compelling meaningful programs that drive business to the franchise offices.

Award-Winning Marketing & Advertising Support

Just one year after launching the first National Advertising Program, Always Best Care was honored with eight Awards of Distinction for advertising and marketing excellence in the 2012 Communicator Awards Competition.

The Communicator Awards is the leading international awards program recognizing big ideas in marketing and communications. Founded nearly two decades ago, The Communicator Awards receives over 6,000 entries from companies and agencies of all sizes, making it one of the largest awards competitions of its kind in the world.

The Always Best Care awards encompassed both consumer services and franchise development marketing and advertising. The company was honored for the following (click on the links to see the winners) …

National Consumer Website

Category: Websites– Health Care Services

Assisted Living Landing Page

Category: Online Advertising & Marketing – B to C

Online Display Advertising

Category: Online Advertising & Marketing – B to C

Consumer Services Campaign

Online AdsPrint AdsBrochureWebsiteLanding PagesEmail

Category: Online Advertising & Marketing – B to C

Consumer Print Advertising Campaign

Category: Print Advertising – Advertising Campaign

Online Marketing Campaign

Category: Online Advertising & Marketing – B to C

National Marketing Campaign

Category: Marketing Effectiveness – Integrated Campaign

Franchise Development Kit

Franchise PresentationConsumer Presentation

Category: Brochure– Company Overview

The Communicator Awards honors work that transcends innovation and craft. The Communicator Awards is sanctioned and judged by the International Academy of Visual Arts, an invitation-only body consisting of top-tier professionals from acclaimed media, communications, advertising, creative and marketing firms. IAVA members include executives from organizations such as Condé Nast, Coach, Disney, The Ellen Degeneres Show, Estee Lauder, Lockheed Martin, MTV Networks, Pitney Bowes, Time, Inc, Victoria's Secret, Wired, and Yahoo!

Affiliate marketing can drive qualified leads to your franchise

National affliliate agreements provide a steady stream of qualified leads.

Always Best Care has national affiliate agreements

with some of the best known companies in the country

including ElderCareLink, Service Magic, Phillips Lifeline,

HomeLink, Pop-a-Lok, and many others. Affiliates can

provide ABC franchises with a steady stream of qualified

local leads and extend reach of Always Best Care's

national brand marketing efforts.

Social Media helps you connect with your community

Social Media (such as Facebook,LinkedIn,

Twitter and others) are your link to your

local communities. Posting articles, blogs and

ideas related to home health care positions

Always Best Care franchises as the "experts"

in their local markets. Social media can also

be a source for pay-per-click lead development.

National call center to set appointments, reach out to seniors

Scheduled to launch mid-year in 2011, Always Best Care's

national call center will field and process leads to

franchisees across the country. The call center will

also launch Always in Touch, a new program that

will provide free daily care calls to seniors in your

protected territory - an exclusive service from

Always Best Care, and one that will be a true

differentiator and brand builder for your local franchise.

ABC's New Initiatives